In January 2010, Prince wrote a new song, “Purple and Gold”, inspired by his visit to a Minnesota Vikings football game against the Dallas Cowboys. The song is a simple, drumline-driven track. The following month, Prince let Minneapolis-area public radio station 89.3 The Current premiere his new song “Cause and Effect” as a gesture in support of independent radio.
In a poll by BBC 6 Music listeners in April 2010, Prince was ranked the eighth-best guitarist of the previous 30 years. Prince was also listed in TIME magazine’s 2010 annual ranking of the “100 Most Influential People in the World”. Prince released a new single on Minneapolis radio station 89.3 The Current called “Hot Summer” on June 7, his 52nd birthday. Also in June, Prince appeared on the cover of the July 2010 issue of Ebony, and he received the Lifetime Achievement Award at the 2010 BET Awards.
Prince released his album 20Ten in July 2010 as a free covermount with publications in the UK, Belgium, Germany, and France. Prince has refused access to the album to digital download services. He also closed his official website, LotusFlow3r.com. In an interview with the Daily Mirror, Prince said, “The Internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it… Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.”
On July 4, 2010 Prince began his 20Ten Tour, a concert tour in two legs with shows in Europe. The second leg began on October 15 and ended with a concert following the Abu Dhabi Grand Prix on November 14. The second half of the tour has a new band, John Blackwell, Ida Kristine Nielsen, and Sheila E. Prince let Europe debut the snippet of his new song “Rich Friends” from the “new” album 20Ten Deluxe on October 8, 2010.
Prince started the Welcome 2 America Tour on December 15, 2010. Prince was inducted in the Grammy Hall of Fame on December 7, 2010. On February 12, 2011, Prince presented Barbra Streisand with an award and donated $1.5 million to charities. On the same day, it was reported that he was unimpressed about Glee covering his hit “Kiss”, and that he had not authorised this. On the May 18, 2011, it was announced that Prince would be headlining Hop Farm Festival on July 3, 2011, marking his first UK show since 2007 and his first ever UK festival appearance.