ONLINE SINGLE – SCREWDRIVER 2013

Screwdriver_Cover

Released:  4 February, 2013 (digital release) >Listen<
Related album: None as of yet.
Label:  NPG Records / Purple Music
Recorded:  Paisley Park
Length  4:13
The Single:
On January 23, 2013, a website, 20pr1nc3.com, was leaked on Twitter, which contains a lyric video of a new song called “Screwdriver”.On February 4, 2013, a second website, 3rdeyegirl.com was announced via YouTube (and later Twitter), offering four new songs for online purchase. Screwdriver is a stand-alone released on swiss label Purple Music on 4 February, 2013. The single’s video was premiered at the launch of Prince’s official website 20pr1nc3.com on 22 January, 2013. Purple Music announced on their Facebook page on 25 January, 2013 that they would be servicing Prince’s song Screwdriver to radio stations.

At the time of writing, Screwdriver has been confirmed to be a digital release only; pre-orders were available on all major Amazon platforms, (except Amazon.cn) a few days prior release. It was made available on iTunes and JunoDownload.com on release date. It was also made available on 3rdeyegirl.com on 5 February, 2013.
At the time of writing it is not known if this is intended to tie-in with any larger studio project, or will remain as a stand-alone single. Mixed by Jamie Lewis & Ben Muehlethaler at B-Note entertainment. Mastered by Jamie Lewis at the “J” Sunnyhill Switzerland. Published by NPG Records. © 2013 NPG Records. ℗ Purple Music.

The Video:
Screwdriver is the first Prince video to have been released through his 20pr1nc3.com website.
On 22 January, 2013 the video was premiered the same day as the launch of Prince’s new website: 20pr1nc3.com. The video was streamed on the website via a private Vimeo account in HD format.
The video shows Prince singing, playing guitar and keyboards with Ida Nielsen on bass, Donna Grantis on guitar and Hannah Ford on drums, while the lyrics of the song are displayed on screen in various colors in a font typeface named ‘Meloriac’. The video also contains footage of a dancer.
The visuals have received a bi-color process treatment in black/yellow, black/purple, black/red, black/blue and black/green.

Personnel:
Prince – lead vox, guitar, keyboards
Ida Nielsen – bass guitar
Hannah Ford – drums
Donna Grantis – guitar
Lala Escarzega – dancer
Jason Franzen – editing, titles

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